During an online course in UI, I completed a case study.
Before beginning the course, I had minimal experience with UX Design and Figma, but I was eager to expand my skill set.
We were assigned a random company and ideal customer. I then began my research. Based on my consumer's needs, I began forming an idea of how the website should look and function. It was important to make the process easy and accessible. They were looking for a no-fuss product that would fit their hectic schedule.
Too often, tech companies are viewed as clinical, with greyscale colour palettes and rigid sans-serif copy. I wanted to inject some personality into my brand.
We started off by building an initial wireframe to nail down key fundamentals—sizing, accessibility, colours, and so on. At this point, I realised how many things we don't consider about as online consumers. The simplest features on a website allow us to navigate with ease. These small details could not be neglected.
We started off by building an initial wireframe to nail down key fundamentals—sizing, accessibility, colours, and so on. At this point, I realised how many things we don't consider about as online consumers. The simplest features on a website allow us to navigate with ease. These small details could not be neglected.
I hope my finished output inspired a sense of both humanity and trust. The website has its quirks, with small animations and varient interactions. In a market that so frequently ignores these elements. It was exciting to prototype the 'what-ifs' designers often consider. All in all, I am happy with the result of this case study. I've had a great time working through the challenges it brought, but I'm keep to continue explore what the UX world has to offer.
Working Documents & Research
