As part of a live University brief, we were tasked to create a 'publication/s' that could be used to promote the Sheffield Hallam Art and Design Department.
I worked in collaboration with my tutor, Georgia to bring the concept to life. The cards act as a key, guiding users to the relevant information and social media via a QR Code.
These cards may be small but they really pack a punch. Intrigue is created through their restricted information, prompting users to access the QR code to learn more.
As well as the cards meeting the practical and aesthetic needs of the department. Their size means they use considerably fewer materials than a standard prospectus, massively reducing waste and lowering environmental impact. A percentage of the G.F Smith stock used is made from recycled coffee cups.
The cards are now in the wild. Used as promotion in external events such as London Graduate Fashion Week and New Designers.
Duplex Cards –
Side 1 – G.F Smith Colorplan, Natural 270gsm
Side 2 – G.F Smith Colorplan 270gsm, Rust, Mid Green, Nubuck Brown, Racing Green, Bitter Chocolate, Clarent, Harvest, Dark Grey, Ebony
